Company History of Napoleon Grills


Napoleon Grills is celebrated worldwide as a leader in premium outdoor cooking solutions, setting benchmarks with its high-performance gas grills and innovative designs. From humble beginnings to becoming a multinational entity, Napoleon Grills has consistently raised the bar in outdoor kitchen appliances, establishing a prestigious name within the grilling industry. Here, we delve into the fascinating journey of Napoleon Grills, charting its evolution, expansion, and enduring reputation for excellence.

Early Beginnings of Napoleon Grills

In 1976, Wolf Steel Ltd. was founded by Wolfgang Schroeter in Barrie, Ontario, Canada. Initially a modest steel fabrication venture specializing in wood stoves, the company quickly gained recognition for its commitment to craftsmanship and customer care. This reputation laid a solid foundation, as Wolf Steel expanded its offerings in the 1980s to include high-efficiency gas fireplaces, meeting the growing demand for energy-efficient heating options. This era of innovation prepared the company for its eventual venture into outdoor grilling.

Napoleon Grills’ Launch into the Outdoor Market

In 1981, Napoleon Grills was introduced as a product line under Wolf Steel Ltd., marking the company's entrance into the outdoor cooking space. Inspired by the iconic Napoleon Bonaparte, the brand embodied strength, innovation, and a visionary leadership approach within the grilling industry. The first model, a cast iron grill with an integrated oven, stood out with its groundbreaking design, attracting grill enthusiasts who valued both luxury and functionality.

Growth and Technological Advancements in the 1990s

The 1990s were transformative for Napoleon Grills, as it expanded its product range and introduced pioneering technologies. A major highlight was the integration of infrared grilling technology, which revolutionized cooking by delivering rapid heating, precise temperature control, and even heat distribution. This advancement addressed common grilling issues such as flare-ups and inconsistent heat, setting Napoleon Grills apart as a provider of superior grilling experiences. Napoleon's reach extended globally during this decade, with distribution expanding to Europe, Australia, and Asia, solidifying its reputation for quality and innovation.

Gaining International Recognition in the 2000s

By the early 2000s, Napoleon Grills had earned a top-tier position in the premium grilling market. The launch of the Prestige series exemplified the company’s commitment to quality, with its sleek stainless steel design, high performance, and versatility. Equipped with multiple burners, rotisserie capabilities, and advanced heat distribution, these grills delivered restaurant-quality results, appealing to home chefs and professionals alike. In 2004, the introduction of the LIFT EASE™ roll-top lid improved user experience, further cementing Napoleon’s place as an industry leader. Recognized for both functionality and detail, Napoleon products became synonymous with quality across the world.

Embracing Smart Technology in the 2010s

The 2010s marked a decade of rapid innovation for Napoleon Grills, especially as consumer interest in smart technology surged. Napoleon responded by integrating Bluetooth and Wi-Fi connectivity into their products, enabling users to control grill settings remotely via smartphone. This feature was ideal for low-and-slow cooking, allowing users to manage long grilling sessions with ease. The Prestige PRO™ Series, introduced during this time, became the brand’s flagship, offering interior lighting, proximity lighting displays, and the signature SIZZLE ZONE™ infrared burners. Emphasizing efficiency and eco-friendliness, Napoleon’s products were designed to minimize gas consumption and emissions, catering to environmentally conscious consumers.

Napoleon Grills Today: Upholding Excellence

Today, Napoleon Grills has solidified its place as a household name in outdoor cooking. With an extensive product line that includes gas grills, charcoal grills, portable grills, and outdoor kitchen solutions, the brand is synonymous with quality and innovation. Operating in over 50 countries, Napoleon Grills has cultivated a loyal customer base and a reputation for durability, underscored by a comprehensive warranty program. Their ongoing investment in research and development ensures that Napoleon remains at the forefront of the industry, continually surpassing consumer expectations with each product.

Conclusion: Napoleon Grills’ Legacy of Quality and Innovation

From its origins as a steel fabrication business to its position as a premier outdoor cooking brand, Napoleon Grills has journeyed through decades of innovation, craftsmanship, and dedication to quality. As Napoleon Grills looks to the future, its commitment to enhancing the outdoor cooking experience for customers worldwide remains unwavering. The brand's legacy of excellence, coupled with its drive for technological advancement, ensures Napoleon Grills will continue leading the outdoor cooking industry for years to come.